Graphic design can transform places and peoples' visual heritage into new commercial currency and cultural expression. Designers manipulate various media types such as typography, illustration, photography, etc., to create visual representations of ideas and messages.Graphic design has a significant influence on the world in many ways. Here are some examples:

1. Branding: Graphic design plays a crucial role in establishing and maintaining a brand's identity. A well-designed logo, typography, color scheme, and other visual elements can make a brand instantly recognizable and memorable. It can also convey the brand's personality, values, and message, and create an emotional connection with its audience.
2. Advertising: Graphic design is a powerful tool for advertising. It can make an ad more visually appealing and attention-grabbing, convey a message in a simple and effective way, and influence people's behavior and perception. Good graphic design can help a brand stand out from the competition and increase its sales and revenue.
3. User Experience: In the digital age, user experience (UX) has become a crucial factor in the success of websites and mobile apps. Graphic designers play a vital role in creating designs that are user-friendly, intuitive, and visually appealing. They consider factors such as the user's journey, interaction, and feedback to create designs that enhance the user's experience and achieve the product's goals.
4. Social Causes: Graphic design can be a powerful tool for social causes. It can raise awareness, convey a message, and inspire action. A well-designed poster, infographic, or social media campaign can spread a message to a wide audience and make a significant impact.
5. Art and Culture: Graphic design has a significant influence on art and culture. It can reflect a society's values, trends, and aesthetic preferences. Graphic design can also inspire and influence other art forms, such as fashion, architecture, and product design.

In conclusion, graphic design has a profound influence on the world in many ways. It shapes our perceptions, behaviors, and emotions, and plays a vital role in establishing and maintaining a brand's identity, advertising, user experience, social causes, and art and culture.