ALMA BENTTA was a café and souvenir shop, right in the center of Braga. The name had already been chosen when we were proposed to develop the logo.
The logo was developed according to the concept of the name. In addition to being located right in front of a chapel of São Bento known in the city of Braga, all the surroundings of the so-called “Portuguese Rome” were taken into account. Two contrasting fonts were chosen (one calligraphy and the other sans serif) to suggest the ascent to the heavens of the “soul” where the graphic element of the halo was included.