ELISA AFONSO is a beauty studio that contacted us to develop a minimalist logo that conveys class and simplicity.
The logo was developed with two components: an icon and the lettering. A simple calligraphic font was chosen that conveyed fluidity and class. The icon was developed through a fusion of the beauty studio's initials, presenting both the "e" and the "a" in a single graphic element that follows the instructions of the briefing.