HABTIAR was presented to us as a mobile application to bring together real estate and real estate agents without being an agency. At this moment, the application is still under development, however the brand is ready.
HABTIAR appears as an anagram, meaningless, but legible of HABITAR. The main objective is even to cause an optical illusion and make it read like living, still allowing the registration of a trademark and domain (TLD) due to being original.
The logo includes a stylized housing as an icon for application along with the brand name in a matching lettering. The icon will be used alone to identify the application on mobile phones.
The lettering presents a nuance of colors evidencing the intended reading with the use of the anagram.
In addition to the development of the brand, some communication supports were also created, such as the business card, and the UX design was developed for the application with all its components and variants. At the moment the application is still under development.