Lawyers Dr João Cerqueira and Dr Sofia Torres sought us out to update their image and logo. Although there are many restrictions on advertising legal services in Portugal, this does not mean that having an elegant image for offices is prohibited.
The main objective was to evolve its generic logo into a more distinctive one, while still looking for an uncomplicated image. Following the client's instructions for color, we developed a brand that includes the partner lawyers' initials in a fluid and elegant monogram.
As soon as the new image was approved, business cards were developed with a soft matt touch finish and varnish located on the logo in order to contrast and highlight it against the background of the chosen color. All the rest of the stationary was developed according to the brand's standards, having gone into production.