World on Wheels Branding
2 de November, 2021
Arpoador Bistrô
2 de November, 2021LAB DA ROUPA BRANDING
LAB da ROUPA is a self-service laundry in Braga that asked us to develop the brand from scratch. One of the brand's goals was to be different from other laundries and to present a more humorous touch.
The name LAB da ROUPA appears as a diminutive of the Clothing Laboratory, a name preferred by the owners of the laundry. The logo is a simple representation that suggests the door of a washing machine half full of water (by the contrast of two blue ones). The font is calligraphic in order to suggest more fluidity and the movement of water.
The relaxed, youthful and fun touch was evident on the wall of the laundry room. Instead of the boring signage present in all self-service laundries, an original caption was developed that would capture the attention and amuse the laundry users.
Assim como extensão de marca, para além dos flyers, cartões de visita e cartões de utilização, foi desenvolvido todo o espaço da lavandaria, dando atenção aos pormenores de decoração, tanto os divertidos como os sérios.
BRANDING
Client
LAB DA ROUPA
Year
2018
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