Mio iTorrão Logo Design

MIO iTorrão is a boutique that sells bags from various brands. You came to us to develop the logo for your brand. The brand name already contained two components: MIO (fantasy part of the brand) and iTorrão (component of the image referring to the name Ilda Torrão, the boutique manager and person behind the brand)

The briefing indicated that the logo should highlight the MIO brand, with iTorrão as a secondary indication. The logo should include a flamingo, to suggest elegance, and a suitcase, to highlight the boutique's key product. Colors should be soft and serene. In this way the logo was worked mixing the elements with the pictorial elements with the name MIO, presenting a between the beige and the pink color of the flamingo, demonstrating the expected class and serenity.