7 Cont Branding

7Cont is a brand of the accounting firm Results and Estimates. The Client comes from the city of 7 Lagoas in Minas Gerais (Brazil) and has always shown a special connection with the number 7. The Logo was developed in 3 colors in order to contrast the name and the numerical element, also related to the activity carried out . The same 7 is used in the brand's signature (Accountability and management) in a pun on the letter T to cement this relationship to the numbers.