The CEO of ICONIKUS contacted us to develop a brand, in its entirety, in order to represent his company and the entire surrounding concept. This is a company of events (sunsets) in historic (iconic) places with a double objective: leisure and cultural historical dissemination. The name was already part of the briefing, with only the use of differentiated characters (in this case the K) being indicated to distinguish the brand from the word. The end of the word in “US” intends to refer to Latin, according to the historical bent of the concept.
Associated with the concept of the ICONIKUS name, there is also the brand signature “A História que se Faz Ouvir”. All elements (logo, color and signature) were registered at INPI.
As for the logo, it was developed to represent the sun, through its round shape, and a sunset, through a game of gradient colors between cold and warm colors, as in a real sunset.