WORLD ON WHEELS BRANDING

World On Wheels was an adventure travel company that organized jeep tours around the world in all types of landscapes. They looked to us to develop a brand that could convey the great adventure of riding a jeep Around the world! We would say that the logo (especially the animated version) manages to convey this image easily. The golden brown and light brown colors were chosen to represent the dust that a great jeep adventure brings with it.